This project began as part of a creative case study I developed for a Red Bull job application. While I wasn’t selected for the role, the process gave me the opportunity to explore campaign ideation, motion design, and brand storytelling.
To share the work publicly, I rebranded the concept as Respawn Summer—a fictional energy brand inspired by gaming culture and summertime activations. The case study includes renders, an animatic, and breakdowns that highlight my approach to visual identity, 3D design, and motion graphics.
Concept Case Study
The can opens in a pool, revealing animated 2D elements. We dive through the lid into a desert scene. A motocross rider speeds past at sunset. We match cut to the lakeshore where the can leaps with wings, ending with "Respawn for your summer."
Breakdown:
I’m showcasing this project as a reflection of my creative process: from pitching an idea under real-world constraints, to adapting and refining it into a portfolio-ready concept.
Animatic:
