Banco Qik – Commercial Campaign | 3D, VFX & Compositing

A large-scale commercial campaign for Qik Banco Digital, produced by Ice Cream Productions for Pagés BBDO. My role included on-set VFX supervision, chroma keying, compositing, 3D animation, lighting, rendering, and VFX integration. The project combined live-action footage with digital environments and visual effects, requiring seamless integration between filmed actors and CG elements. Environment modeling and look development were created in collaboration with Emanuel Deóleo and Marcos Devoto.

BANCO QIK – COMMERCIAL CAMPAIGN | 3D, VFX & COMPOSITING

This project was developed for Qik Banco Digital, the first digital bank in the Dominican Republic, as part of a large-scale advertising campaign produced by Ice Cream Productions for Pagés BBDO. The production combined live-action footage, extensive VFX work, and fully integrated 3D environments and animations.

My role covered the complete 3D and post-production pipeline. I participated in on-set supervision during filming to ensure proper integration between live-action footage and the visual effects work planned for post-production. After production, I was responsible for chroma keying, compositing, VFX integration, 3D animation, rendering, and a significant portion of the look development process.

The project required the seamless integration of actors filmed on green screen with digital environments and motion graphics, involving extensive cleanup, compositing, lighting matching, and final image polish to achieve a cohesive result across multiple commercial spots.

RESPONSIBILITIES

• On-set VFX supervision
• Chroma keying and green screen cleanup
• Compositing and final image integration
• 3D animation
• Look Development
• Lighting and rendering
• VFX production and integration
• Final delivery and post-production workflow

TEAM

Waldo Lara
Lead 3D Artist, Animation, VFX, Compositing, Lighting, Rendering, Look Development, and On-Set Supervision

Emanuel Deóleo
Environment Modeling & Look Development

Marcos Devoto
Environment Modeling & Look Development

Special thanks to Ice Cream Productions, Pagés BBDO, and the entire team involved in bringing this ambitious campaign to life.

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